Project Patch is a nonprofit organization that counsels hurting families and mentors at-risk youth. This ad was featured in airports across the country. So many family counseling centers rely on fear to market- fear of what your family could look like if you don’t use their service. Fear of how you might be failing them. Project Patch wanted a much more positive and reinforcing message- a helping hand to say that it’s okay, it’s not easy for anyone, and there’s help available if you need it.
Symma is an IT company that took their name from the Greek word for “Ally.” They wanted a web presence that communicated that they were a professional and capable company that was also accessible to people who didn’t know the jargon. A company that could perform at the top-tier, but still take the time to serve their clients well and find the best solutions.